Whether yours is a startup company or a longtime player in an established industry, the business world is moving faster every day. Companies do not have the luxury of making themselves known slowly. They need "breakout" communication.

MLG describes breakout communication as visibility that expands a company's image beyond the borders of its own industry. Like concentric circles of influence, our coverage starts at the core and moves outward rapidly. This results in a perception shift that creates immediate marketing benefits.

We accomplish this regularly for our clients with first-year visibility one would normally expect from a campaign with years of momentum. (top)

The large PR agency promises keen strategic planning and superior execution, resulting in marketing communications that influences on a national scale. The small public relations shop offers the ability to move swiftly with personal client involvement. At The Medialink Group, we've married the two.

We conduct the core PR services you expect from a large agency, but with the personal service and attention of a consultant. In a business environment where personal service is becoming increasingly rare, this level of attention is not a marketing approach. We believe it is a key factor in the consistent performance we generate for our clients. (top)

Founded by a journalist, the Medialink Group's core competency is media relations, the single most important PR skill companies expect of their agency.

Because we approach PR through a reporter's eyes, we excel at uncovering every available media opportunity, as well as creating new opportunities on an ongoing basis.

The full story of a company is rarely told in the pages of a press release. We can bridge the gap of communication between businesses and journalists; this results in the high-profile national exposure that companies crave. (top)

We believe the quality of our internal communication with clients directly impacts the quality of external communication we can achieve on their behalf.

The difference between a successful campaign and a wildly successful one can often be sourced to the level of agency-client communication. That's why we strive to create strong client relations based on a client's individual communication style. We are also direct with our clients about what it takes to make them visible. That's why we begin every campaign with a coaching session on what to expect from the PR process, and how companies can best make their PR investment pay off. (top)

After we've impressed you with our pre-account presentation, we won't hand you over to junior level personnel. Our principal is directly and actively involved in every account. You'll also find that each person on your account team is a seasoned professional with years of relevant experience.

Our senior-level staffing also results in a professional demeanor that is essential to PR representation. We realize that every word we speak, write or imply reflects directly on our client's image, and we take that responsibility seriously. (top)