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Frank
Cioffi brings strategic insight, authenticity
and results to his clients' marketing communications
programs. His approaches address the root issues
behind the marketing challenges faced by today's
organizations.
With
twenty-five years of media and marketing experience
as television producer, agency owner and communications
consultant, he has devised and implemented strategies
for clients ranging from young entrepreneurs to
former Chrysler Chairman Lee Iacocca. He has received
awards from the Public Relations Society of America
and spearheaded campaigns which helped shift government
policy and accelerated national trends in health
and fitness.
Cioffi's
agency has developed a client base in two fields
for which he has considerable passion: health
& fitness and technology. For nine years MLG represented
Rodale Press (now Rodale), the nation's largest
health and fitness publisher. Other clients have
included a division of FILA, Raleigh USA Bicycles,
Global Knowledge, The Sharper Image and EV Global
Motors, the light electric vehicle company founded
by Lee Iacocca.
Cioffi's
recent strategies include internal communications
programs which align a company's external marketing
programs with its internal communications. This
results in a corporate culture of leadership which
empowers employees to be personal marketing representatives
of their company.
Frank
has a Bachelor of Arts degree in Communications
Arts from New York City's Fordham University.
When not developing marketing programs, he enjoys
tinkering with consumer electronics, drumming,
and traveling or wandering beaches with his wife.
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Deborah
Parker Wong leads the agency's high-technology practice
supervising accounts ranging from software, to IT education,
to Internet-based technologies. Her five years of high-tech
PR experience are backed by five years as a PR consultant
for the food and beverage industries.
"It
is growth, both professional and personal, that best
describes my experience at The Medialink Group,"
she says. "I compare it to walking the high wire
with a net; you're challenged to perform at the highest
levels, yet fully supported every step of the way."
Deborah
Parker Wong began her career as a freelance journalist
authoring restaurant reviews, food and lifestyle articles
for the San Francisco Chronicle, in-flight magazines
and the Hyatt Hotel chain. "If I weren't a publicist
I'd be an investigative reporter, piecing together the
stories that make the news."
Deborah
has a Bachelor of Science degree in marketing from San
Francisco State University. A self-described "foodie,"
she also completed advanced food and wine studies at
the Sterling School of Hospitality in Napa, CA and has
qualified to take the rigorous Master Sommelier exam.
She has traveled extensively in both Asia and Europe
and speaks conversational Cantonese.
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When
MLG clients require investor relations services, we
tap into our alliance with Ted Michel Associates. For
30 years Ted Michel has provided public and investor
relations counsel to some of this country's major corporations,
while also advising younger firms in the critical transition
from early-IPO status to maturity as publicly traded
companies.
Since
establishing Ted Michel Associates in 1986, Ted has
headed continuing programs or special assignments for
Amdahl Corp., Autodesk Inc, Hewlett-Packard Co., Integrated
Device Technologies, Levi Strauss & Co., Micronics
Computers, Meridian Point Properties (a REIT), McClatchy
Newspapers, On Command Corp., Power Spectra Inc. and
San Francisco Federal Savings & Loan, among others.
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